——— Our Story ———
We believe in restoring spaces back to life, Upcycling!
At Upcycle Me, we see potential where others see neglect. Since 2015, we’ve been dedicated to transforming outdated, abandoned, and overlooked properties into vibrant, livable spaces. We believe every building has a story worth reviving. Natalie brings the vision to see beyond the wear and imagine the future potential of a property, while Joshua brings the skill to build, repair, and bring that vision to life.
Our work is about more than construction — it’s about restoration and responsible development. We value craftsmanship, stewardship, and creating spaces that foster connection and community. Our goal is to inspire others to take pride in ownership, care for their properties, and create spaces where memories are made.
Everything we do at Upcycle Me is driven by a passion for revitalization and a commitment to quality development that leaves a lasting impact.
Meet Natalie!
Co-Owner | Experience 15+ years in Real Estate Development
With a background in both real estate and law, Natalie previously served as Director of Special Projects for Jaindl Enterprises, where she led initiatives for The Waterfront Project — a transformative development featuring 12 buildings of office, residential, and retail space along the riverfront in Allentown, PA. Prior to that, Natalie was the Corporate Business Manager for City Center Lehigh Valley, supporting the project development team during the transformation of 500 million square feet of mixed-use space, helping to revitalize a blighted downtown area in Pennsylvania.
With a foundation in law, Natalie worked as a paralegal managing contracts and legal documentation, and earlier in her career, she served as Judicial Secretary to the Honorable Paula A. Roscioli in Northampton County. She also spent six years as Executive Assistant to the vice president and in-house counsel at J.G. Petrucci Co., a prominent real estate development firm.
Driven by a passion for creative transformation, Natalie made the leap from corporate leadership to entrepreneurship, expanding her real estate journey by becoming a licensed Realtor and now leading Upcycle Me with a vision to breathe new life into overlooked properties in the East Central Neighborhood.
Meet Joshua!
Founder | Experience: 20+ years owning Real Estate + Contracting
Joshua has been in construction since a young age learning from his uncle. His ability to execute any project, small or large, is across multiple industries. Joshua is an Electrical Engineer and Project Manager. Joshua engages the manufacturing, industrial and utility sectors through safety, process optimization, cost reduction and servient leadership. He is resilient in problem solving at many organizational levels. These qualities position him to manage personnel, equipment, and a dynamic, fast-paced operation. Joshua is no stranger to the long hours and hazardous environments inherent to spaces such as the steel industry, oil refineries and commercial construction. He has certifications from OSHA and the Indiana Bureau of Motor Vehicles (CDL). Certified in Electric Arc Flash and CPR/First Aid. These acknowledgements compliment his formal education and dual degrees in Engineering and Spanish. He proactively diversifies his knowledge base to stay current with the needs of an ever-changing industrial marketplace.
During the past (20) years, Joshua has proven his ability to learn in a formal, academic setting and from the men and women who fabricate tractor-trailers, pour molten steel, and generate and transmit domestic energy. These interactions have helped him to excel as an effective communicator and realize the interplay between practical aspects of the manufacturing environment and the empirical demands of a global economy.
Since April 2021, Joshua stepped into entrepreneurship full-time as a Project Engineer and Contractor. He has owned real estate in Indiana, Ohio, Delaware, and Pennsylvania. His professional background and personal drive compliments the execution of every project he undertakes.